By  on January 19, 2018

Jeremy Duimstra, cofounder and ceo MJD Interactive, and Brandon Avery, creative managing director, FRCH, during a presentation at the Innovation Lab stage at NRF's Big Show at the Jacob K. Javits Convention Center on Monday, discussed connecting with consumers on an emotional level.

At the new FRCH Design Worldwide-designed, 37,000-square-foot American Girl flagship that bowed in November at Manhattan's Rockefeller Center, customization and personalization are key to the experience. Young visitors to the doll workshop can create a version in their own likeness, choosing from the more than one million options.

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