NEW YORK — Peter Elliot, the Manhattan-based independent retailer, has inked a deal with Atlantis WeatherGear to open a co-branded store in the Hamptons.
The 800-square-foot store at 50 Jobs Lane, in the heart of the Southampton shopping district, is located in the former Jackie Rogers space. It is across the street from the Polo Ralph Lauren unit and is slated to open in about two weeks.
Elliot Rabin, owner of Peter Elliot, said the store name has yet to be finalized but will most likely be Atlantis WeatherGear by Peter Elliot. Until last September, Rabin operated three Barbour by Peter Elliot doors in Manhattan, Boston and Ardmore, Pa. After a six-year association, Barbour took back control of those stores and renamed them Barbour.
Rabin called Atlantis WeatherGear, a Marblehead, Mass.-based brand centered on sailing, “a clean sportswear brand.” It specializes in high-quality, technically advanced outerwear for sailors and boating enthusiasts, but Rabin said the store will also sell knitwear, sport shirts and a newly developed line of “sexy, hip” swimwear.
The store will remain open through at least Christmas, Rabin said, and “if it works, it will be permanent.” Rabin said he sees opportunity to add Atlantis WeatherGear units in other coastal communities. “But this is a great place to do the first one,” he said of the Hamptons store.
In other Peter Elliot news, Rabin said Peter Lloyd Greer, a former Polo Ralph Lauren Corp. executive, has joined the company to spearhead a men’s tailored clothing initiative for fall.
“He will refresh the Peter Elliot Madison Avenue store by reintroducing clothing as it should be worn,” Rabin said.
Greer will oversee the development of a new private label clothing collection that will be sold as separates and hopefully also be offered wholesale, Rabin said.
Greer said his concept is to offer a domestically produced collection that can be worn separately or with jeans and boots, which will also be produced for the Peter Elliot stores. “It’ll be an American back-to-basics package,” he said, noting that suit jackets will retail for around $1,750, jeans for $295 and boots for $950 to $3,000.
“It’ll be upper-end but affordable for a fashion guy,” Greer said.
Peter Elliot operates separate men’s and women’s stores on Madison Avenue as well as a men’s and boys’ store on Lexington Avenue.
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