By  on March 14, 2012

Peter Millar will open a boutique in Winter Park, Fla., on Friday. This marks the fourth unit the company has opened this year, but the twist is that the 650-square-foot store will be run by Craig DeLongy, owner of the John Craig retail chain.

“Craig’s relationship with Peter Millar goes way back,” said a Peter Millar spokeswoman, who said the store will be located on Park Avenue, the city’s historic center and shopping district. The other units are located in Palm Beach, Fla.; Southampton, N.Y., and Zurich — “the right places for our demographic.”

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