NEW YORK — Procter & Gamble Beauty & Grooming has launched a Web site aimed at being the ultimate resource for the latest product and trend news.
The site, styleunited.com, in partnership with ShopStyle, features beauty and fashion experts to help women accomplish everything from getting a “Street Chic” style (fashion content from hundreds of online retailers is integrated and recommended throughout the experience via ShopStyle.com) to learning six different ways to tie a scarf. The site’s editor in chief, Margit Detweiler, helped create the site, which features hundreds of articles, slide shows, blog posts and how-to videos from P&G and industry experts, including stylists, bloggers and online editors.
Style 360, a diagnostic tool women are asked to participate in when logging onto the site, is designed to understand a woman’s unique skin care, hair care, cosmetics and fashion needs, and then the site tailors content based on individual responses and delivers relevant information each time a woman visits the site.
Some other special features of styleunited.com include featuring one-on-one live consultations with professional beauty consultants using online video technology, where consumers can talk live with specialists via Web camera. There’s also a Facebook page to provide fans with tips, articles and how-to videos by top influencers in the fashion and beauty industries.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)