By  on March 3, 2011

PARIS — Printemps is relaunching its private label men’s wear collection, Brummell, to fill a gap in the market for stylish and affordably priced clothes.

Printemps reintroduced the brand — founded in 1930 but dormant for the last five years — early last month in its stores in Rouen and Vélizy, France, and then rolled it out to its Paris flagship on Boulevard Haussmann in addition to Parly, Lyon, Metz and Lille, France, with a full rollout in its network of 17 stores expected in the fall.

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