By  on November 16, 2010

Pitti Immagine will launch two on-line trade fairs in January as complements to its Pitti Uomo and Pitti Bimbo shows for men’s wear and children’s wear, respectively. The virtual versions of each show will open a week after Pitti Uomo (Jan. 11 to 14) and Pitti Bimbo (Jan. 20 to 22), which are staged in Florence, and will remain online for about a month.

About 100 brands — including Brooks Brothers, Gant, Fred Perry and Italia Independent — will participate in the launch of the digital version of Pitti Uomo, with the entire trade show scheduled to go online for the following edition in June. Retailers will be able to review collections and place orders directly from the site at e-pitti.com/it/.

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