By  on January 21, 2008

On a crisp November evening this winter, a stream of youthful, downtown scenesters made their way to an art opening at the Archetype Showroom in New York’s Noho neighborhood. The artfully styled crowd—including Jeff Halmos and Sam Shipley (the former cofounders of Trovata who recently started up their own label, Shipley & Halmos), Royston Langdon of the rock band Spacehog, and assorted editors from Details, Nylon, Paper and Men.Style.com—admired the paintings and illustrations by rising New York artist Ryder Robison and shimmied to dance tunes DJ’d by Sean Shuter, owner of BBlessing, one of Manhattan’s most directional men’s wear stores, and Daniel Jackson, a partner in the trendy label Surface to Air.

Orchestrating the party and making sure there was a steady flow of vodka on the makeshift bars was Audrey Gingras, founder of the two-year-old showroom. But apart from showcasing Robison’s work (he happens to be Gingras’s boyfriend), the event exemplified the spirit and focus of Archetype: representing highly creative fashion brands with an artful edge.

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