When Pierre Denis stepped into his role four years ago as the chief executive officer of Jimmy Choo, he faced an uncomfortable question. He knew that China was a priority for growth, but the brand was a latecomer to the market, small and had no obvious logo.
At the time, Jimmy Choo had a turnover of around $500 million and its China operations were run by a franchisee — one of the first things he did was to take the China business back in-house. He also felt that the company needed to build up the brand first and foremost. For that, luckily, Denis could look to lessons in the brand's history.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)