By  on June 7, 2012

Andrew Pollard has been named chief executive officer of Global Apparel Network Ltd., which operates the Visuality365 online business-to-business fashion marketplace and digital communications utility, which is set to be rebranded as POP-Market. Pollard, who was previously president of Advanstar Fashion Group’s Project trade show, has also taken an equity stake in GAN Ltd.

Pollard will lead Visuality’s drive to expand its online marketplace, the newly named POP-Market. (The name references the retail term point-of-purchase.) The portal is a curated platform for brands and buyers to connect and transact online, in either an open marketplace or a closed, private channel. The system uses Visuality’s patented visual interface that allows buyers to browse line sheets, place and modify orders, and keep track of all their transactions efficiently.

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