PARIS - PPR S.A. is reconfiguring its operations as it prepares to divest its retail businesses. Conforama, the French retail-to-luxury group’s home-furnishings unit, is taking over home-wares mail order company La Maison de Valérie from Redcats, PPR’s mail order division.
Financial details weren’t disclosed. “The complementary nature of the Conforama and La Maison de Valérie brands… will allow us to be swiftly competitive in the various sales channels and to increase our market shares as of 2010,” stated Conforama’s chief executive, Thierry Guibert.
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