BARCELONA — Prada is poised to launch in El Corte Inglés, Spain’s largest department store chain, with the rollout of a 645-square-foot shop-in-shop in the store on Barcelona’s luxury heavy Avenida Diagonal. The new location will carry women’s handbags, accessories and travel goods.
“We decided to expand Prada’s retail network in Spain based on strong sales for 2009 and 2010 in our Madrid flagship stores,” said Sebastian Suhl, chief operating officer of Prada in Milan. “Although the Spanish economy is generally soft at present, our brand’s business has been very positive. The same is true for the Prada free-standing store that opened in mid-2009 in Lisbon.”
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