By  on April 3, 2009

MADRID — Prada will launch its second Madrid store today on the Calle Serrano, a shopping thoroughfare with other brands like Carolina Herrera, Loewe, Cartier and Zara.

The new location — around the corner from the original Prada space soon to house men’s wear only — carries a full range of women’s wear, handbags, luggage, shoes and fragrances.

“Opening a new store in critical times sends a very positive message that we strongly believe in our product,” a spokeswoman said. “Today’s customer is more focused on where to spend the money she or he has, because there is money out there.

“The Spanish market is increasingly more important. We needed to give our clients a bigger space and more opportunity [to buy]. The new store is on a par with Milan and Paris,” she explained.

Designed by Italian architect Roberto Baciocchi, the two-floor, roughly 5,382-square-foot locale features Prada’s signature “green concept” with beige carpeting, chrome and glass.

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