Budget fashion retailer Primark is planning a move into France.
“They are [testing] a small number of stores in France,” said a source close to the company, adding “there are no firm plans at the moment.”
Last week, the store’s finance director, John Bason, was quoted in the British press as saying that the stores would be opening toward the end of the fiscal year. The U.K. brand, which is owned by Associated British Foods (ABF), declined to comment further.
Last week, Primark revealed a 25 percent sales increase in the 16 weeks to Jan. 5, helped by new stores. During the period, 14 Primark stores opened: six in Spain, four in the UK, one each in Germany and the Netherlands, and the first two Primark stores in Austria.
Primark is not the only British high-street brand to make a move into European markets. In November, Marks & Spencer entered four new countries on the continent: Germany, Spain, Austria and Belgium.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)