By  on November 8, 2013

PARIS — Absent from e-commerce until now, Printemps said it hopes to generate at least 10 percent of its sales from the channel within three to four years.

“We believe the French market is at a tipping point,” Printemps chairman and chief executive officer Paolo de Cesare said here Friday. “Customers want to have an experience online, and in a physical store.”

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