By and  on January 28, 2009

PARIS — In a move to leapfrog its designer reputation and business, French department store operator Printemps has named prominent independent retailer Maria Luisa Poumaillou as fashion editor, a new post, effective immediately.

Printemps president Paolo de Cesare said Tuesday that Poumaillou will chiefly be working as a consultant to the store’s buying teams across all women’s and men’s categories, with the aim of fine-tuning the 17-unit chain’s offer with a seasoned “fashion eye.”

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