By  on April 3, 2014

Technology that already exists in stores can generate data to ultimately boost the bottom line.

Steve Russell, chief executive officer and founder of Prism Skylabs, a San Francisco-based company that specializes in understanding and optimizing offline commerce, said companies that are open to using technology can “create a better experience for customers.” He pointed to three “interesting” technologies that fit that bill: computer vision, computational imaging and data visualization.

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