By and  on January 22, 2010

Beauty brands are flocking to an emerging distribution channel — private online sample sale sites — as their traditional retail avenues struggle.

The growing pool of members-only sample sites boldly tout steep discounts, as much as 80 percent on beauty items. But inventory issues and aggressive promotions at brick-and-mortar stores have made the venture online more palatable, particularly to smaller companies. None of the major beauty brands have been spotted on the sites — at least so far.

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