Beauty brands are flocking to an emerging distribution channel — private online sample sale sites — as their traditional retail avenues struggle.
The growing pool of members-only sample sites boldly tout steep discounts, as much as 80 percent on beauty items. But inventory issues and aggressive promotions at brick-and-mortar stores have made the venture online more palatable, particularly to smaller companies. None of the major beauty brands have been spotted on the sites — at least so far.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)