The trade show operator will add its elevated offering of men’s designer and luxury brands to the July edition of its show, slated for July 20 to 22. In addition, Project will switch its location and join MRket and Agenda at the Jacob K. Javits Convention Center this summer. For the past three seasons, the show has been held at Piers 92 or 94.
“It’s all about making it more fluid for the retailer,” said Project president Tommy Fazio, adding that “there are better facilities and services at the Javits.”
MRket will run from July 20 to 22, while Agenda and Capsule will run July 21 and 22. Capsule will continue to show at Basketball City. Liberty Fairs will be held from July 21 to 23, but has not yet revealed a site.
As reported, Liberty, MRket, Capsule and Agenda have partnered together under the mantle of Modern Assembly.
Fazio said that while Project is not collaborating with the other shows, the relocation is designed to make it easier for merchants in town to shop the different venues.
Fazio also said The Tents, which has been a successful part of the Las Vegas edition of the show since its introduction three seasons ago, will be adjacent to the regular Project show in New York and will sport a similar design aesthetic as the West Coast counterpart. “It’ll have a similar look and feel and will be light, bright and airy,” Fazio said. Among the brands that have shown at The Tents in Vegas are Todd Snyder, Tiger of Sweden, Stone Island and Shipley & Halmos.
Fazio said the response from potential exhibitors has been strong. “They don’t really think there’s a venue for elevated brands,” he said.
That opened the recurring topic of the creation of a separate Men’s Fashion Week in New York that would potentially be timed to coincide with the trade shows. Fazio deferred to the Council of Fashion Designers of America, saying chief executive officer Steven Kolb is “in big talks to make it happen.”
Kolb in turn responded: “The idea is still very much alive. If and when and what season depends on our ability to attract a corporate partner. The interest from the industry and the structure is in place. We just need the funding, which we continue to explore.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion