The trade show operator will add its elevated offering of men’s designer and luxury brands to the July edition of its show, slated for July 20 to 22. In addition, Project will switch its location and join MRket and Agenda at the Jacob K. Javits Convention Center this summer. For the past three seasons, the show has been held at Piers 92 or 94.
“It’s all about making it more fluid for the retailer,” said Project president Tommy Fazio, adding that “there are better facilities and services at the Javits.”
MRket will run from July 20 to 22, while Agenda and Capsule will run July 21 and 22. Capsule will continue to show at Basketball City. Liberty Fairs will be held from July 21 to 23, but has not yet revealed a site.
As reported, Liberty, MRket, Capsule and Agenda have partnered together under the mantle of Modern Assembly.
Fazio said that while Project is not collaborating with the other shows, the relocation is designed to make it easier for merchants in town to shop the different venues.
Fazio also said The Tents, which has been a successful part of the Las Vegas edition of the show since its introduction three seasons ago, will be adjacent to the regular Project show in New York and will sport a similar design aesthetic as the West Coast counterpart. “It’ll have a similar look and feel and will be light, bright and airy,” Fazio said. Among the brands that have shown at The Tents in Vegas are Todd Snyder, Tiger of Sweden, Stone Island and Shipley & Halmos.
Fazio said the response from potential exhibitors has been strong. “They don’t really think there’s a venue for elevated brands,” he said.
That opened the recurring topic of the creation of a separate Men’s Fashion Week in New York that would potentially be timed to coincide with the trade shows. Fazio deferred to the Council of Fashion Designers of America, saying chief executive officer Steven Kolb is “in big talks to make it happen.”
Kolb in turn responded: “The idea is still very much alive. If and when and what season depends on our ability to attract a corporate partner. The interest from the industry and the structure is in place. We just need the funding, which we continue to explore.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty