By  on September 30, 2013

The beauty market is a tough, highly competitive one in Mexico.

So to keep holding steady in the fray, El Palacio de Hierro has mounted a series of events and additions in the stores. The retailer hopes beauty sales will grow 4 percent this year, thanks to strong makeup marketing efforts at a time when Latin America’s second-largest economy is growing at a slower-than-expected pace and competition is heating up.

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