By  on June 22, 2012

Over 600 Izod shops will be installed in J.C. Penney stores in September, as part of both the department store’s ongoing transformation and PVH Corp.’s efforts to shore up its stalled heritage brands division.

“It’s pulling together the sportswear into a more powerful presentation and adding more categories. Our second-half business for Izod [at Penneys] will be up probably 120 percent, so clearly there is a big investment in inventory,” said Emanuel Chirico, chairman and ceo of PVH, to WWD at the company’s annual meeting on Thursday in New York.

About 70 of the new Izod shops will exceed 1,000 square feet, with the remainder sized at 600 to 700 square feet. The brand will assume space and dollars from the defunct American Living brand, the line from Ralph Lauren Corp. that J.C. Penney pulled the plug on earlier this year.

 

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