By  on April 5, 2010

LONDON — There’s a new doctor in the house here.

Bötzingen, Germany-based aesthetic surgeon Erich Schulte will open a retail space with treatment rooms for his QMS Medicosmetics treatment brand close to the storied King’s Road in May. He will also add a stem cell-based antiaging cream to the brand’s lineup this month.

“London is a doorway to the world. If we make it in London and we give our clients what they want, it will spread from there,” said Schulte, who will make regular visits to the 1,700-square-foot QMS Medicosmetics Skincare Surgery on Cadogan Gardens to host lectures and consultations. The clinic will offer facials rather than injectables or invasive procedures. “What I want to do is to present beauty at the edge of medical treatment,” Schulte said.

“Cadogan Gardens will be our global flagship,” said Ruth Harrison, brand president, adding the space will allow the brand to express its vision fully. It will feature a retail area as well as three treatment rooms, one of which will double as a consulting area for Schulte when he is in London.

QMS Medicosmetics is distributed in 600 spas, beauty salons, hotels and clinics in Europe, South Africa and South Korea. The brand is also carried at Selfridges department store in the U.K. and KaDeWe in Berlin.

According to industry sources, the brand generates wholesale volume of between 8 million euros and 12 million euros, or $10.8 million and $16.2 million, at current exchange.

“Everything we do [with QMS Medicosmetics] is not contrary to plastic surgery,” said Schulte, who added the products can be used to augment the results of surgical procedures, minimize the amount of surgery required and prepare skin for procedures.

“Customers often delay or cancel cosmetic procedures [after using the line],” said Harrison.

The 23-year-old brand comprises 29 products, including moisturizers, body care items and supplements. An active ingredient delivery system, dubbed Nano Enhanced Cross Transportation Technology, lies at its heart. Schulte uses images in press materials of his own face, which suffered severe burns following a fuel fume explosion, to demonstrate the effectiveness of QMS Medicosmetics Night Collagen.

Cellular Marine Stem Cell Line Eraser, the latest addition to the line, taps stem cell technology.

“Stem cells are a quantum leap for cosmetics,” said Schulte.

The cream contains stem cells derived from sea fennel, which are said to stimulate the body’s own stem cells. It will bow April 22 and retail for 200 pounds, or $303.82, per 30-ml. jar.

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