PARIS — London's Regent Street is taking in some California sunshine with the arrival of a Quiksilver flagship.
The store opened last month and is modeled after the concept store the surfwear behemoth launched in Anglet, France, last year.
"Quiksilver wanted to create a totally new and innovative store in order to offer our British customers the ultimate retail experience," said Pierre Agnès, president of Quiksilver Europe. "Regent Street is the perfect location for this store, as it is London's most desirable shopping destination, attracting 50 million visitors per year, to position ourselves at the British crossroads of consumer trends."
The 4,300-square-foot shop, spread over two floors, showcases the Quiksilver range on the ground level and Roxy, the brand's women's wear collection, on the second level. The line includes denim and ready-to-wear, as well as swimwear and accessories.
Decorated with benches in the form of waves, huge aquariums and surf-inspired materials such as pebbles, driftwood and bamboo, the store aims to create a relaxed Californian ambience. Taking the shopping experience to the lifestyle level, the flagship offers an active environment for its shoppers. Shoppers can listen to live musicians, check out the DJ corner or watch surfing superstars on the brand's channel, Boardrider TV, on flat-screen TVs.
The store is Quiksilver's fourth in central London and is expected to join the ranks of its top-performing locations such as the Champs-Elysées flagship in Paris and the Times Square store in New York. The Regent Street door is expected to generate more than $10 million in first-year sales.
The U.K.'s surfwear market has been grabbing attention of late.
"The U.K. represents an important market for Quiksilver, as it is our second market in Europe [after France]," Agnès said. "We want to continue to support our growth in this market, as the autumn-winter collection of Quiksilver has posted very good results, and our brand Roxy has been very popular, with very steady growth in the U.K."
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews