LOS ANGELES — Quiksilver Inc. is putting a new retail face forward.
The Huntington Beach, Calif.-based action-sports apparel and retail company’s stores in the Americas haven’t had a bad year so far, delivering positive same-store sales results in each of the first three quarters, but Paul McAdam, the senior vice president and general manager of retail who joined Quiksilver last December from AllSaints North America, believes the stores could be doing even better if only they looked and functioned better. He is embarking on an overhaul of their operations and unveiling updated store templates for Quiksilver and Roxy early next year, marking a significant investment in the stores that he asserts will boost revenues and profitability.
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