LOS ANGELES — Hollywood stylist Jennifer Rade has linked with QVC to design Edge by Jen Rade, a capsule collection making its debut on the network’s live “Red Carpet Style” broadcast on Feb. 22.
Westchester, Pa.-based QVC’s annual event, taped live in Beverly Hills during Oscar weekend, has become a platform (along with New York Fashion Week) to introduce collaborations with bold-faced names like Rachel Zoe and Nicole Richie.
Rade, known for styling Angelina Jolie as well as rockers like Pink, softened her tough-girl style into three wearable yet embellished pieces for the debut: a chiffonlike maxidress retailing for about $75, a blouson elbow-sleeve top with gold studs for about $40 and a lace tunic top with built-in camisole for about $58.
The pieces will roll out simultaneously on the network’s online platform, and a second group of pieces (a stretch lace pencil skirt, lace-trim top and lightweight denim trouser jean) will get the same treatment in March on a yet-to-be-determined date.
“I’ve been approached to do lines before, but I chose QVC as my first design venture because of their connection to the customer,” said Rade. “Some describe me as a ‘stylist of the people’ because I’m not about labels or expensive things. Fashion is about what works on you. I wouldn’t be happy if my brand fit only a certain portion of society.”
Lisa Morrissey, QVC’s vice president of fashion merchandising, met Rade at the 2012 Red Carpet event. “When you meet Jen you just fall in love with her personality. With the passion she had for dressing all types of women, we thought, ‘How can we not take advantage of this opportunity?’” said Morrissey, who pointed to unexpected details such as zippers, studs and appliqués that give the otherwise basic pieces their character.
“We look for a lot of comfort, not high fit points, to make sure every style can be worn by every size range, which is how QVC runs its apparel business,” Morrissey noted. Dresses and tops are both key categories for QVC, but denim is not, so the trouser pant is a first. “With the look of her brand and her personal style, denim played perfectly,” said Morrissey.
While the company doesn’t project sales or units sold, the track record of the red-carpet broadcasts speaks for itself. Most items are offered in limited quantities, so most sell out within minutes due to the number of viewers who tune in or log on during the popular Hollywood-themed program.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye