LOS ANGELES — Hollywood stylist Jennifer Rade has linked with QVC to design Edge by Jen Rade, a capsule collection making its debut on the network’s live “Red Carpet Style” broadcast on Feb. 22.
Westchester, Pa.-based QVC’s annual event, taped live in Beverly Hills during Oscar weekend, has become a platform (along with New York Fashion Week) to introduce collaborations with bold-faced names like Rachel Zoe and Nicole Richie.
Rade, known for styling Angelina Jolie as well as rockers like Pink, softened her tough-girl style into three wearable yet embellished pieces for the debut: a chiffonlike maxidress retailing for about $75, a blouson elbow-sleeve top with gold studs for about $40 and a lace tunic top with built-in camisole for about $58.
The pieces will roll out simultaneously on the network’s online platform, and a second group of pieces (a stretch lace pencil skirt, lace-trim top and lightweight denim trouser jean) will get the same treatment in March on a yet-to-be-determined date.
“I’ve been approached to do lines before, but I chose QVC as my first design venture because of their connection to the customer,” said Rade. “Some describe me as a ‘stylist of the people’ because I’m not about labels or expensive things. Fashion is about what works on you. I wouldn’t be happy if my brand fit only a certain portion of society.”
Lisa Morrissey, QVC’s vice president of fashion merchandising, met Rade at the 2012 Red Carpet event. “When you meet Jen you just fall in love with her personality. With the passion she had for dressing all types of women, we thought, ‘How can we not take advantage of this opportunity?’” said Morrissey, who pointed to unexpected details such as zippers, studs and appliqués that give the otherwise basic pieces their character.
“We look for a lot of comfort, not high fit points, to make sure every style can be worn by every size range, which is how QVC runs its apparel business,” Morrissey noted. Dresses and tops are both key categories for QVC, but denim is not, so the trouser pant is a first. “With the look of her brand and her personal style, denim played perfectly,” said Morrissey.
While the company doesn’t project sales or units sold, the track record of the red-carpet broadcasts speaks for itself. Most items are offered in limited quantities, so most sell out within minutes due to the number of viewers who tune in or log on during the popular Hollywood-themed program.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion