LOS ANGELES — Hollywood stylist Jennifer Rade has linked with QVC to design Edge by Jen Rade, a capsule collection making its debut on the network’s live “Red Carpet Style” broadcast on Feb. 22.
Westchester, Pa.-based QVC’s annual event, taped live in Beverly Hills during Oscar weekend, has become a platform (along with New York Fashion Week) to introduce collaborations with bold-faced names like Rachel Zoe and Nicole Richie.
Rade, known for styling Angelina Jolie as well as rockers like Pink, softened her tough-girl style into three wearable yet embellished pieces for the debut: a chiffonlike maxidress retailing for about $75, a blouson elbow-sleeve top with gold studs for about $40 and a lace tunic top with built-in camisole for about $58.
The pieces will roll out simultaneously on the network’s online platform, and a second group of pieces (a stretch lace pencil skirt, lace-trim top and lightweight denim trouser jean) will get the same treatment in March on a yet-to-be-determined date.
“I’ve been approached to do lines before, but I chose QVC as my first design venture because of their connection to the customer,” said Rade. “Some describe me as a ‘stylist of the people’ because I’m not about labels or expensive things. Fashion is about what works on you. I wouldn’t be happy if my brand fit only a certain portion of society.”
Lisa Morrissey, QVC’s vice president of fashion merchandising, met Rade at the 2012 Red Carpet event. “When you meet Jen you just fall in love with her personality. With the passion she had for dressing all types of women, we thought, ‘How can we not take advantage of this opportunity?’” said Morrissey, who pointed to unexpected details such as zippers, studs and appliqués that give the otherwise basic pieces their character.
“We look for a lot of comfort, not high fit points, to make sure every style can be worn by every size range, which is how QVC runs its apparel business,” Morrissey noted. Dresses and tops are both key categories for QVC, but denim is not, so the trouser pant is a first. “With the look of her brand and her personal style, denim played perfectly,” said Morrissey.
While the company doesn’t project sales or units sold, the track record of the red-carpet broadcasts speaks for itself. Most items are offered in limited quantities, so most sell out within minutes due to the number of viewers who tune in or log on during the popular Hollywood-themed program.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)