LOS ANGELES — Hollywood stylist Jennifer Rade has linked with QVC to design Edge by Jen Rade, a capsule collection making its debut on the network’s live “Red Carpet Style” broadcast on Feb. 22.
Westchester, Pa.-based QVC’s annual event, taped live in Beverly Hills during Oscar weekend, has become a platform (along with New York Fashion Week) to introduce collaborations with bold-faced names like Rachel Zoe and Nicole Richie.
Rade, known for styling Angelina Jolie as well as rockers like Pink, softened her tough-girl style into three wearable yet embellished pieces for the debut: a chiffonlike maxidress retailing for about $75, a blouson elbow-sleeve top with gold studs for about $40 and a lace tunic top with built-in camisole for about $58.
The pieces will roll out simultaneously on the network’s online platform, and a second group of pieces (a stretch lace pencil skirt, lace-trim top and lightweight denim trouser jean) will get the same treatment in March on a yet-to-be-determined date.
“I’ve been approached to do lines before, but I chose QVC as my first design venture because of their connection to the customer,” said Rade. “Some describe me as a ‘stylist of the people’ because I’m not about labels or expensive things. Fashion is about what works on you. I wouldn’t be happy if my brand fit only a certain portion of society.”
Lisa Morrissey, QVC’s vice president of fashion merchandising, met Rade at the 2012 Red Carpet event. “When you meet Jen you just fall in love with her personality. With the passion she had for dressing all types of women, we thought, ‘How can we not take advantage of this opportunity?’” said Morrissey, who pointed to unexpected details such as zippers, studs and appliqués that give the otherwise basic pieces their character.
“We look for a lot of comfort, not high fit points, to make sure every style can be worn by every size range, which is how QVC runs its apparel business,” Morrissey noted. Dresses and tops are both key categories for QVC, but denim is not, so the trouser pant is a first. “With the look of her brand and her personal style, denim played perfectly,” said Morrissey.
While the company doesn’t project sales or units sold, the track record of the red-carpet broadcasts speaks for itself. Most items are offered in limited quantities, so most sell out within minutes due to the number of viewers who tune in or log on during the popular Hollywood-themed program.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty