A self-described “accidental consultant,” she helped Bliss Spa, Gilt Groupe and Toms Shoes with strategic marketing before opening Story, an unconventional boutique in West Chelsea. Designed to be like a magazine, Story’s theme changes every four to eight weeks, with the interior and merchandise getting a complete overhaul. New York Story, for example, bowed last week and features a smorgasbord of New York-made accessories, jewelry, gifts and locally-made food. The Web sites Cool Hunting and New York Mouth are among the sponsors for New York Story. Cool Hunting also helped curate the selection.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)