Rackery has the answer for how to find the best-fitting apparel, regardless of one’s size or shape.The company uses a proprietary search engine to help consumers find apparel from brands that fit them best based on its “PhotoFit” technology. A team of fit experts and Ph.D.s developed advanced algorithms used to determine body measurements based on photos uploaded by a user. The measurements are then compared against a database of brands for recommendations on the best-fitting brands.Users need to provide their height and weight, along with two “selfies.” Using the Rackery app, they are given instructions on how far to stand away from the camera. The only catch is that the uploaded photo has to include a standard object, such as a dollar bill or a standardized sheet of paper.According to Raghu Murali, who founded Rackery last year, using a standard object with known measurements helps to determine the proportions between the object and the individual in the selfie. “There’s a geometric correlation that the algorithms can determine. We can determine how the human body changes at different points as the height changes,” Murali said.The company works with over 100 brands to get measurements of actual apparel products that are inputted into its database, and it follows up with the brands to find out what fit changes might be made to the products each season.The company is in the process of securing seed stage funding.Rackery isn’t the first to try to help consumers ditch the measuring tape, or even the fitting room, although it is the first to determine body measurements from just photos.Fashion technology start-up Clothes Horse Inc., which generated size recommendations based on body type and the brands a user preferred, was acquired in December 2014 by Fits.me Holdings Ltd. Fits.me in turn was acquired in July 2015 by Rakuten. And Body Labs — although somewhat different, but still in the fit world — can create true-to-life 3-D body models where motion can be added to see how fabrics move when worn. Body Labs is now moving into the business of customized apparel.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)