NEW YORK — Polo Ralph Lauren plans to bring a new lifestyle concept to Bergdorf Goodman, which will involve doubling the size of the existing in-store boutique on the store's sixth floor. The boutique aims to bring together the world of Ralph Lauren, mixing pieces from Ralph Lauren Collection and Black Label lines as well as vintage looks and an assortment of accessories. Currently, Lauren's boutique at Bergdorf's focuses on the Black Label line.
"This is something that we have wanted to implement for some time," said Jacki Nemerov, Polo's executive vice president, in a statement. "It is an exciting opportunity for us to present our brands together in a cohesive atmosphere, allowing the Bergdorf's shopper to fully experience the world of Ralph Lauren."
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