By  on July 28, 2008

NEW YORK — Jack Welch, the hard-driving former chairman and chief executive officer of General Electric, had a saying: “If you don’t have a competitive advantage, don’t compete.” Gary Williams would tend to agree.

Williams, the founder of wRatings, an independent research firm that annually ranks the most competitive retail and consumer goods companies, believes a firm’s success rests on its ability to earn a consistent profit and protect it — that’s the competitive advantage.

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