By  on April 16, 2013

NEW YORK — The RealReal, the leader in the resale shopping space, is looking to enhance the mobile and personalization experience for users — and the company intends to use the $14 million it’s just secured in Series B funding to do so.

According to The RealReal chief executive officer Julie Wainwright, the almost two-year-old site has raised $22.5 million to date. Venture capital firm InterWest Partners led this round with $8 million, and additional capital came from Suzy Welch, Sukhinder Singh Cassidy, Novel TMT Ventures and Panarea Capital; the latter two are also investors in luxury e-commerce site Moda Operandi. The Series A investors that raised a total of $7.5 million — comprised of Canaan Partners, and Greycroft Partners — participated in the Series B round on a pro rata basis, too.

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