By  on June 28, 2007

Americans have more denim in their closets than they know what to do with. As a result, their attention has turned elsewhere and retailers are seeing a slowdown in the once-booming category this year. That said, consumers and retailers alike are far from giving up on denim.

Research conducted by Cotton Incorporated offers statistical proof of the voracious appetite Americans have for denim. It also revealed just how dramatic an impact the premium denim craze has had in spurring denim sales throughout the price spectrum over the last six or seven years. According to a Cotton Inc. survey, American consumers now own an average of nine pairs of jeans, making the U.S. the global leader in jeans ownership. Consumers in Colombia and the U.K. owned an average of eight pairs of jeans, while Germany, Brazil, Italy and China all reported an average ownership of seven pairs.

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