By  on July 17, 2009

PARIS — Redcats, the home-shopping unit of French retail-to-luxury group PPR, has reshuffled the top management of fashion and home furnishings catalogue La Redoute in a bid to improve its competitiveness.

Nathalie Balla has been named managing director of La Redoute, effective Aug. 31, and Redcats’ chief executive officer, Jean-Michel Noir, will become chairman of the unit.

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