The fashion world has its eyes on Reed Krakoff.
Krakoff — who, along with Lew Frankfort, helped propel Coach from $500 million in sales to a whopping $3 billion in 13 years — is stepping beyond his role as president and executive creative director of the American accessories giant with the launch of his own ready-to-wear and accessories line, coined Reed Krakoff.
The line will make its debut during the fall collections in New York next month, and has the potential — not to mention, the financial backing of Coach Inc. — to be a contender among such brands as Miu Miu and Lanvin. Krakoff will focus on a luxe-meets-louche take on American sportswear. Initial styles include a whisper-light cashmere sweatshirt with leather piping at the seams, and a cropped pouf skirt in custom-printed matelassé.
“It’s exciting to be doing something really personal,” Krakoff said in July about his first namesake line. His fashion career includes stints at Ralph Lauren, Tommy Hilfiger and Anne Klein. “It’s about a new craftsmanship. I want people to see and feel that.”
There will be accessories, too: handbags, shoes, jewelry and other objects. The company is putting major weight into the launch of RK, as it’s called internally, hiring as president Graziano de Boni, the former Prada USA president and chief executive officer.
As if that’s not enough, Krakoff has kept busy with several successful extracurricular projects, including collaborating with artists Claude and François Xavier Lalanne, photographing Ultimate Fighters for a book on the sport, and serving as vice president of the Council of Fashion Designers of America.