Once shunned by luxury beauty firms, TV retailers are now highly sought after, having proved their prowess at attracting viewers, telling compelling brand stories and moving a major amount of product in mere minutes. They’ve proven so successful that the question today isn’t whether TV shopping is right for your brand. It’s which of the two major players, namely HSN or QVC, is right for you—and whether they’re willing to take you on.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"