By  on April 12, 2012

H&M’s 10th global sustainability report touches all the familiar hot-button issues, from organic fibers to workers’ rights.

The report reveals that the Swedish fast-fashion retailer is the biggest certified user of certified organic cotton in the world. H&M in 2011 increased its use of organic cotton by more than 20 percent, and the fiber now represents 7.6 percent of H&M’s total cotton use. H&M is increasing its use of Better Cotton, which is grown in a way that reduces stress on the local environments and improves the livelihoods and welfare of farming communities.

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