H&M’s 10th global sustainability report touches all the familiar hot-button issues, from organic fibers to workers’ rights.
The report reveals that the Swedish fast-fashion retailer is the biggest certified user of certified organic cotton in the world. H&M in 2011 increased its use of organic cotton by more than 20 percent, and the fiber now represents 7.6 percent of H&M’s total cotton use. H&M is increasing its use of Better Cotton, which is grown in a way that reduces stress on the local environments and improves the livelihoods and welfare of farming communities.
In addition, H&M is using more organic hemp, which grows quickly in any soil, uses less water and doesn’t require pesticides or fertilizers.
H&M is targeting Bangladesh, a key purchasing market and one of the world’s poorest countries, for long-term assistance. Since 2008, 440,000 workers have been taught their rights and 3 million will learn fire safety by 2013. H&M is offering grants to women for higher education and is setting up help lines for women exposed to violence and discrimination.
A pilot mini-MBA program for H&M store managers is teaching them how to improve day-to-day performance in their stores and preparing them for long-term challenges, the report said.
H&M in 2011 joined the Fair Wage Network, which works to bring together fashion brands, garment producers, NGOs, worker representatives and researchers to promote fair wages around the world. To better understand wages in its supply chain, the Fair Labor Association will assess wage structures at 200 H&M suppliers’ factories in Bangladesh, Cambodia, China and India, representing more than half of total production. Audits have been conducted at 2,024 active supplier factories.
As for recycling used apparel, H&M joined with iCollect in 2011 to pilot a project in 17 Swedish stores where consumers’ used garments were recycled. The company plans to roll the project out to all its Swedish stores and will consider extending it to other countries, according to the report.
In other sustainability areas, H&M is leading efforts with Adidas Group, C&A, Li Ning, Nike and Puma to develop a joint road map for new standards for environmental performance. The company’s goal is to lead the industry toward achieving zero discharges of chemicals by 2020.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia