By  on May 20, 2013

Germany’s largest city, the federal capital and long the nation’s center of cool, it’s only in the last few years that Berlin has advanced into the major retail leagues for both national and international fashion players. For countering Berlin’s metropolitan allure are the city’s relatively high unemployment and fairly low disposable income levels, a polycentric structure with not only two major city centers but innumerable neighborhoods with loyal customer bases — not to mention a notorious disregard by Berliners citywide for displays of money-related status.

Yet there’s no doubt about it: Berlin retail is flourishing, thanks in large part to the city’s seemingly nonstop tourist boom, which last year generated an estimated 20 million to 22 million overnight stays.

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