Tokyo is often touted as Asia’s most important fashion capital, and for many brands looking to expand internationally, it is the first Asian city they target. So it’s important for brands to get a foothold there to succeed in other countries and cities, despite the notoriously saturated retail market of the Japanese capital.
A case in point is Thom Browne, who chose Tokyo as the location for his brand’s second freestanding store, and first outside the U.S.
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