A Multicultural Approach

“The concept was to open a beauty space dedicated to black, olive and mixed-ethnic skin,” says Clémence Gomis, speaking of Nayenka, a 2,000-square-foot boutique that opened in Paris in December. “It’s a multiethnic space, where our offer is geared to all skins.” For Gomis, who founded Nayenka with two other women, the key is to offer in-store advice with a wide array of brands, including Comfort Zone, Nafha, Youngblood Mineral Cosmetics and Curly Hair Solutions. The selling space is bright and roomy, with a lower level dedicated to makeup and hair care classes and space for face and body treatments, too. 9 Rue de Turbigo, 75001; +33-1-42-36-89-10

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus