“I sell dreams,” said Ramdane Touhami, cofounder of the Buly 1803 natural beauty brand and boutique he and his wife Victoire de Taillac opened in Paris in April. Indeed, it’s true. Buly has a fictional quotient: The idea came partially from Touhami reading Honoré de Balzac’s novel César Birotteau, which was inspired by a late 18th-century perfumer named Jean-Vincent Bully, whose signature brand helped establish French perfumery. More concretely, Touhami long wanted to mine the world’s time-proven beauty secrets. He’s now done that for three years to help stock Buly’s bijou of a boutique with the likes of emu oil from Australia (for its healing and antiseptic qualities); poppy powder from Morocco (for its lip-coloring ability), and water-based fragrances (for their gentleness and moisturizing properties). There are even boxwood hair combs painstakingly handmade in Japan, boar’s hair toothbrushes and scented matches. “We have the world’s biggest clay selection,” says Touhami, referring to the assortment including green desert, blue, illite green and yellow clay—each with various beautifying purposes. Buly’s namesake products, made in France the old-fashioned way, sans parabens, phenoxyethanol or silicon—including body, face and home items—are housed in handsome wooden display units crafted in 18th-century style. The floor tiles were fired in Sicily’s ancient Etruscan kilns and tabletops are of marble. Says Touhami: “When you come here you need time, because it’s a trip.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"