March 2014

MAC’s fourth and largest location in San Francisco features a new format that punches up its retail assortment. The 1,340-square-foot store is organized into four zones: The first showcases new collections and MAC’s color repertoire, the second has six makeup stations plus a private room, the third is dedicated to pro products and the fourth boasts a lash bar. “A lot of people know how significant we are with backstage and theater,” says creative director James Gager, “but the ordinary customer might not be exposed to that. We wanted an interesting way to let them know.”


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