By  on August 16, 2012

NEW DELHI — It’s not a new beauty retailer. But it’s renewed. And the name of the stores says it all, New U.

The chain recently opened two new flagships in the most sought-after markets in New Delhi. The New U stores are operated by H&B Stores Ltd., a wholly owned subsidiary of fast-moving consumer goods company Dabur India Ltd., which has this year crossed the billion-dollar mark in sales. The two new flagships represent the first beauty retail venture for the group. The stores boast their own product lines in skin care, hair oils and shampoos, and they have undergone a series of changes in positioning and evolution. But with a new strategy for the beauty market —  and a plan to grow the existing 44-store chain to more than 70 over the next year — Parikshit Sharma, chief operating officer of H&B Stores Ltd., is confident that this is the winning formula.

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