In an era when marketers and retailers talk about creating a holistic experience for the consumer, one that seamlessly melds services, social and a broad brand proposition, Selfridges put its money where its mouth was with the introduction of The Beauty Workshop. The 5,000-square-foot space offers 50 brands, covering a broad price spectrum and a wide array of services, from St. Tropez spray tans to manicures from Nails Inc. to eyebrow threading at the Blink Lash Bar and blowouts from the Hershesons salon. Staff are trained across all brands, and a concierge station serves as a central hub where bookings can be made and managed. The format is designed to be flexible—it can easily accommodate an ever-changing array of services and products. “This is about giving our customers what we think they want and offering them choices,” said Jayne Demuro, head of beauty, at the opening. Demuro’s instincts about Selfridges’ consumer base turned out to be spot-on. In week one, the London-based department store performed more than 500 blow-dries and about 600 manicures, and sold more than 6,000 bottles of nail polish.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)