Most stories that involve a proverbial David and Goliath don’t end well. But Target and Cos Bar proved good things can result when two retailers of two very different sizes join forces. Target tapped the Aspen, Colo.–based beauty boutique to create a bath-and-body collection for the first phase of its Shops at Target initiative. Their partnership prompted Cos Bar’s founder, Lily Garfield, to switch from brand curator—her chain of 12 stores sell ultrapremium beauty brands—to brand creator. She also earned the title of pioneer—while luxe fashion labels have partnered with Target, prestige beauty brands have been slower to follow suit. Until now. The Target–Cos Bar collaboration resulted in a limited-edition assortment that included products like nail polishes, body lotions and scrubs, and scented soaps for under $20 each that launched in early May for a six-week run. Shortly after the introduction, José Barra, senior vice president of health care and beauty at Target, characterized the early results as “fantastic.” Meaning that while Garfield may have been the first to enter uncharted territory, she most certainly won’t be the last.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"