By  on May 8, 2008

MIAMI — Heather Rifkin isn't the dress type.

"Growing up, I was always the first to have the latest [denim] label, whether Guess or Z. Cavaricci," said Rifkin, who opened Forever in Blue Jeans, a women's denim-driven boutique here, in April. "I wanted to focus, to be a one-stop shop for jeans."

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