In April of last year, Tom and Ruth Chapman, the husband-and-wife founders and joint chief executive officers of the U.K. fashion mini-chain Matches, decided to re-brand their 14 storefronts in London as Matchesfashion.com to align with the company’s growing e-commerce presence. Changing the name of a store that’s been well established in the London luxury retail landscape since it opened in 1987 in Wimbledon to the name of its URL is nothing if not a statement on where priorities lie. “We’re no longer a brick-and-mortar business,” said Ruth, over lunch at the Greenwich Hotel in New York. “We’re an e-commerce business with a brick-and-mortar marketing opportunity.”
Matches launched its Web site in 2007, mainly as a unifying platform for the individual stores while catering to its then-nascent international customer who wanted to shop Matches while at home. The online store quickly outpaced the physical one. E-commerce now accounts for 70 percent of the company’s overall business, with net revenues for 2013 in excess of $130 million. Over the last quarter, the Web site has drawn an average of three million visitors a month and 1.5 million unique visitors a month.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"