BERLIN — The future is mobile, localized and personal in a seamlessly integrated omni-channel retail world, according to speakers and attendees at the 2011 World Retail Congress, which closed here Wednesday.
Despite Eurozone jitters and overall economic uncertainty, the mood at the three-day event was more “get up and go” than doom and gloom. Brick-and-mortar is far from dead, with surveys presented at the congress indicating even digital natives see physical stores in their shopping future. However, to keep them healthy, the prescription now calls for an intensified focus on private brands with a clear profile (versus yesteryear’s faceless private labels), and using technology to allow for expanded merchandise offerings in smaller stores. As Myer Ltd. chief executive officer Bernie Brookes summed it up, “Make your smallest store your largest store by having complete access to your assortment online, at the store.”
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)