A back-to-basics approach is taking hold of retailers looking to win online.
It might not be as sexy as social media, but paid search and e-mail marketing are garnering the lion’s share of digital investment. In “The State of Retailing Online 2013: Marketing & Merchandising,” a study to be released today by Shop.org and Forrester, research shows that e-mail and paid search across devices are the top priority, followed by personalization and bolstering digital marketing teams to support these efforts.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"